Vemo Education Hires Two Industry Veterans to Grow Sales Team

Mercy Goodnow-Smith and Peter Deeley, Jr. Join Company
as Regional Vice Presidents of North American Higher Education

RESTON, VIRGINIA (February 23, 2016) – Vemo Education, an education technology company working with U.S colleges and universities to develop and service value-oriented, income-based student financing programs, announced today that Mercy Goodnow-Smith and Peter Deeley, Jr. have joined the Vemo sales team and will lead school partnership efforts in the Northeast and West regions, respectively. Together, these education industry veterans bring over 40 years of experience in higher education and education finance to Vemo.

Goodnow-Smith officially begins her duties with the company this week and will focus on growing Vemo’s school clients in the Northeast, with a concentration on the tri-state area of New York, New Jersey and Connecticut. Over the past seventeen years, her professional positions have all promoted effective collaboration on university and college campuses, inclusive of her roles at Blackboard, Columbia University, Sallie Mae and The College Board. Goodnow-Smith has administered millions of dollars in financial aid funds through her work in public, private, and corporate organizations.

Most recently the Director of Student Services at Blackboard, Goodnow-Smith was a subject matter expert (SME) on student services in the areas of financial aid, registration, admissions and student accounts. As the Executive Director of University Financial Aid at Columbia University, she emphasized her ability to collaborate across campus departments when the relationships she forged led to multiple achievements, including the creation of a University Financial Aid Office and the establishment of the central Office of Military and Veteran Affairs. While at Sallie Mae, Goodnow-Smith held senior executive roles, including Senior Account Executive and Senior Vice President. She graduated with a B.S. in Business Administration and a Masters of Arts in Teaching with a concentration in Education Administration, both from Sacred Heart University.

Deeley joined Vemo in December, and his primary focus is on states in the West region, including California and Texas. Prior to joining Vemo, he held the position of Regional Sales Manager at Blackboard, where he was named the 2013 Blackboard Rookie of the Year Salesperson. He spent over 7 years at Sallie Mae in various positions that included President of West Sales, overseeing the origination of $5 billion in loans annually. Other education finance roles were held at Nelnet and Chela Education Financing.

Deeley began his career in higher education focused on university recruiting efforts, beginning with his position as the Assistant Director of Admission for St. Mary’s University and then as Senior Program Coordinator for Northern Arizona University. He earned his B.A. in English Literature from the University of Arizona and his Masters in English Literature from St. Mary’s University.

Both Goodnow-Smith and Deeley will report to Vemo’s Vice President of Higher Education Bill Brosseau. Their responsibilities center on cultivating new relationships with higher education institutions to implement Vemo’s income-based finance products for students, including income share agreement programs and deferred tuition plans.

“Vemo’s hiring philosophy focuses on bringing industry experts on board who can jump right in and immediately have an impact on the company,” said Brosseau. “With Mercy and Pete on our team, we have no doubt that their strong networks and proven track records within the industry will help Vemo grow our school partnerships exponentially over the next few years.”

Kerry Schneider, Vemo Education ( PH: (703) 831-7231

About Vemo Education
Vemo Education helps higher education institutions develop customized, value-oriented student financing programs. Providing a full-service approach to its partners, Vemo has invested in the infrastructure required to design, price, originate, disburse, and service income-based payment products. Vemo’s management team has extensive experience in the education finance and financial aid sectors. Learn more at

Need More Information?

Contact us today at VEMO Education and we’ll answer any questions you have about our products.

Want to Work with Vemo? Register your Higher Ed Institution Today!